By now, most businesses are aware of the importance of having a quality blog associated with an online sales website. Unfortunately, many business owners don’t understand that just providing relevant and timely content isn’t enough. It is important to leverage the use of SEO (search engine optimization) methods as well as understand how and when to use primary and secondary keywords as well as semantic SEO strategy.
Combining SEO, content, and branding in a blog is an art and a science. The good news is that by understanding the science component, it is easy to weave in the art of highly engaging content that keeps readers coming back time and time again.
Developing a Strategy
A very common mistake with blogging that can undermine even a great effort is the lack of planning and structure to the blog. It is important to consider the topics for the blogs and how they meet the needs of the readers as well as tie into your branding and SEO strategy.
Think of each blog as a building block in the relationship with the customer. By providing a structure and leading with information and ideas rather than just following the crowd, you create a positive relationship with the readers. The use of SEO and page optimization through indexing on your site simply enhances this foundation and promotes your website up the search engine results.
Complete Keyword Research
Do you know what your users are inputting into search engines to find your site? Do you know what terms they are using to find the sites of your competitors?
Too often a great blog is written without consideration for how the choice of keywords ties into your marketing strategy and the products you offer. In these cases, the blogger is writing on topics of interest, but they have no relation to the website or what your audience is really interested in reading.
For example, if you are writing a blog about winter camping, don’t use a title that doesn’t include the keyword term “winter camping.” In addition, consider adding a long-tail type of phrase such as:
- Where To Go Winter Camping
- What to Pack for Winter Camping In the Rockies
- Tips For Winter Camping With Kids
Semantic SEO is the use of phrases or terms that are similar and mean the same thing and are so identified through the search engine. In other words, the intelligence of the search engine is interpreting the search intent by the user to provide a wider range of results that are not just the specific keywords as single meanings.
It is also the more natural language to a search that is more conversational and general rather than simply entering in a short keyword set. Consider using these semantic SEO strategies when writing blogs to increase the chances of showing up in search engine results.
Basics of SEO leverage for blogs also include the use of meta tags and keywords used on individual pages. This will not only help searchers on the site, but it will also help to drive traffic to your website with many different search terms.
Contact Media Modes today for more information on how we can help you start, build or maintain an effective presence in the world of social media.