If you are a small business owner, you probably wear multiple hats and play numerous roles in the company. While you may be the best person to manage it all as only you know your business inside and out, you may also be stretched super thin by juggling too many things at one time and trying to single-handedly manage your brand.
One of the most time-consuming tasks that small business owners try to take on for themselves is the role of social media campaign manager. Often business owners assume this is a simple task, that will just take a few minutes a day, but they quickly discover that it is both a challenge as well as a continual learning curve to try to figure out what works, what is a waste of time and money and what may actually be driving customers away from their business.
The 2017 Social Media Marketing Industry Report by Social Media Examiner found that 88 per cent of respondents saw an increased exposure from using social media, 78 per cent reported increased website traffic and 69 per cent saw an increase in customer loyalty. So beyond any doubt we know that social media management works!
In order to have an effective social media campaign, there has to be a strategic plan. Too often when it is an add-on component to an already busy calendar and is not a focused activity, it becomes a last-minute effort. The result is poorly run, inconsistent social media content that does nothing for your branding, marketing or product awareness.
If you are wondering if outsourcing your social media is going to help you or not, consider the following benefits:
- Tell your story – by using a specialized social media management company; your customers can learn the story of your company. This creates a connection and a feeling of trust between the customer and the company, building your brand in a very personal way.
- Immediate response to customer questions – there is nothing worse than asking a question on a post and not getting an answer. Top social media management firms will provide answers to customers at a fast rate, making the potential customer feel valued and important from the first interaction.
- Consistent branding message – unfortunately, when companies do their own social media campaign the message is often muddled, missing, or it changes based on who is handling the account that day. By outsourcing, the branding message will always be uniform and will remain consistent, accurate and effective.
- Analytics and data – by outsourcing to a social media marketing agency you can sit back and relax and also have all the data you need about the effectiveness of the campaign at your fingertips. This allows for easy analysis of what programs are working and even how the social media company is increasing your customer base and conversion rates on the website.
It is also important to realize that social media marketing platforms, like SEO strategies for websites, are constantly evolving. Keeping up with the best practices and effective techniques across multiple platforms is a challenge for a business owner, but not for a company that specializes in social media marketing.
Contact Media Modes today for more information on how we can help you start, build or maintain an effective presence in the world of social media.