Writing a book is a goal for many people. There are many terrific books that are written but are never published simply because the author didn’t stop to consider the option of self-publishing.

Self-publishing is not a new concept, but with the rise of eBooks, this is a very wise choice for many authors. eBooks can include anything from fiction to “how to” guides, poetry collections or any other topic of interest. Of course, self-publishing can also include hard copy print books, which is another consideration to keep in mind.

It is important to remember that self-publishing also means self-marketing and self-promotion of the book as well as yourself as the author. This is often the biggest hurdle for new authors to overcome, but developing a top website and getting your book reviewed by those with the ability to assist in marketing and promotion can overcome these slight obstacles in the process.

Let’s take a closer look at the benefits of self-publishing:

Reduces Time to Sale

Going through a traditional publishing house for a book, provided you can get it approved and accepted, is often a very long process. It is not unusual for a final copy of a manuscript provided to a publisher to take up to 18 months to be printed and distributed.

With the option to self-publish, an eBook or even a hard copy book is available in a very short period of time. Typically, with a reliable self-publishing site for an eBook, like Kindle Direct Publishing by Amazon, Blurb , Lulu etc, the book is available almost immediately.

Optimal Control of the Process

With self-publishing, the author has full control over all decisions with regards to artwork, cover design, title and even the format of the book. This is typically the realm of the publisher if using a traditional service, which limits the author’s control over the final product.

Additionally, with self-publishing, the author can set the price, determine the places to market the book and to also have a direct influence on promotion for the book. For those with a definite marketing plan in place, self-publishing offers total freedom that will not be available through a publishing house.

Increased Earnings

With a traditional publisher, most authors will receive about 15% of royalties from the sale of the books and the rest is the publishers. With different eBook sites, the royalties will range from 35% to up to 70%, but be sure to read the fine print. Typically, with the higher royalty rates, the delivery charges are subtracted.

One consideration is the cost of artwork and editing that may need to be considered when you self-publish. However, as the author has full control over the process, it is possible to find freelancers that may offer these services at extremely reasonable rates.

We hope our blog post can help you figure out if this is the right option for your next writing project.

Contact Media Modes today for more information on how we can help you start, build or maintain an effective presence in the world of social media.